How to Start a Performance Marketing Program

Learn the benefits of performance-based marketing and how to establish your own performance marketing strategy

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The Questions We Answer

What is performance marketing?

Performance marketing refers to an advertising strategy where the advertisers pay for a specific action or the leads that third-party advertising space produces

Why should my business invest in performance marketing?

Performance marketing provides many benefits including measurable ROI, technology-enabled targeting, and analytics-driven optimization

How can I get started with performance marketing?

To establish a successful performance marketing program, you must first evaluate what performance marketing strategy will work best for your company's industry and goals

Want to know more?

Download your free copy of our ebook to learn more about performance marketing, if a performance marketing strategy is right for your business, and how to get started.

How performance marketing works

In performance marketing, advertisers partner with individuals, companies, or networks who deliver qualified leads for a commission. The partners – also known as publishers or affiliates – collect this commission when they deliver leads that meet the advertiser’s requirements, ensuring the advertiser only receives leads that are meaningful to their marketing goals.

Some common performance marketing strategies include:

Pay-per-click - advertisers pay for each click to their website or landing page

Pay-per-call - advertisers pay for inbound phone calls to their business that reach a pre-determined duration

Pay-per-transfer – advertisers pay for the contact information of warm leads, usually obtained by publishers through a website that asks consumers to fill out a form

Pay-per-sale - advertisers only pay for leads that turn into sales or for sales made by the publisher's sales team on behalf of the advertiser. May also be referred to as event ads.

Pay-per-impressions – advertisers pay for the number of impressions their advertisement achieves (usually per thousand impressions)

Pay-per-video-view - advertisers pay for the number of times their video is watched

Pay-per-install – advertisers pay for leads that install their app or software

Want to know more?

Download your free copy of our ebook to learn more about performance marketing, if a performance marketing strategy is right for your business, and how to get started.

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